Only shallow people don´t judge by appearance

Martin Foessleitner holds MA in Business Administration, has a 10 years management background in a Japanese company of the digital imaging business — first as a Product Manager in Eastern Europe and later as Marketing Director in Austria before he founded hi-pe.at in 1999. hi-pe.at is a design studio applying information and universal design for municipalities, industrial enterprises and non-profit organizations. He serves as an Executive Board member of Universal design e.V Weimar and IIID, the International Institute for Information Design.

Martin Foessleitner teaches at various universities including the Sigmund Freud Privat Universität in Vienna and the Art Academy in Riga.

Information design is a design that explains, introduces new information to the people. Where the data is complex or unstructured, a visual representation can express its meaning more clearly to the viewer.

Martin Foessleitner told about function and beauty in information design: how the power of interest works, how to draw attention to information design and whether it is possible to make aesthetics functional.

Key points:
— The main approach to information design, how to set quality criteria;
— What is the relevance of the research, the contribution of curiosity;
— When and where the functional aspect of aesthetics is so important and inevitable.

Lecture language: English