Mobile interfaces have become quite a character, haven't they? Self-indulgent, impolite and genuinely unlikeable. How often are you greeted with a wondrous permissions prompt craving to send you messages to the lock screen? What about onboarding cards you dismiss without reading? How about app notifications, streaming endlessly and loudly your way? And what about the infamous “feedback" or “chat" buttons floating on the site? All these solutions desperately craving for our attention, yet as a result, pushing customers away, often irrevocably.
In this talk, Vitaly will explore better approaches for onboarding and offboarding, authentication patterns and infamous GDPR consent cookie prompts, annoying permission requests and disruptive notifications requests. Plus, we'll learn how to deal with nasty CAPTCHAs, social sign-ins, shady third-parties, shaky connectivity issues and a few general privacy issues that often cost conversion.
You'll walk away with a toolbox of techniques applicable to any mobile project — be it a native app, PWA or a good old responsive website. Beware: you will not be able to unlearn what you'll learn in this session!
Lecture language: English