The journey from consumer to business design

Guillermo Torres — Airbnb Product Designer, ex-Google, Adobe

As designers, we have standardized methods that help us create great experiences, but sometimes understanding the context makes all the difference. Ask a designer about B2C design and B2B design and most people will approach it the same way. In this talk, I'd like to share our journey for shifting company culture to think away from designing for consumers and find the best ways of creating amazing experiences for businesses.

This lecture will be of interest to: product designers.

Lecture language: English