Growth Design

dive into growth-driven design and user acquisition, activation, retention, and monetization

experience

2+ years of experience working with a product

start

March 26

group

25 students

duration

3 months

if you:

01
aim to drive users to the value and business to growth in product metrics
02
strive to design experiments and enhance collaboration with designers
03
want to provide your growth design team with efficient feedback

…then it’s a match!

You’ll zoom into a growth-driven design methodology and learn to impact key product metrics through changes in interface and design. You’ll discover how these metrics work and create design solutions directly linked to a project’s growth.

skills
you’ll master

hard skills

working with qualitative and quantitative data
formulating hypotheses
designing artifacts related to product growth tasks
impacting product metrics through design

just what

you need

soft skills

product and business thinking
providing quality feedback to a team working on growth, including designers
ability to delve into a problem’s details

program

new insights and challenges

webinars

Tuesday, Thursday, Saturday — 19:00

01.growth and a designer's impact on a product: understanding what growth-driven design is
its impact on a product and business
typical components of working on growth
how a designer can help the product grow faster
changing mindset to design for growth
02.key metrics and typical tasks: breaking down tasks related to acquisition, activation, retention, engagement, monetization
funnels vs. growth loops: how both work and what sets them apart
examples of how to quickly break down a product into components and define its results in acquisition, activation, retention, engagement, monetization
03.qualitative data: asking a product manager or other stakeholders the right questions to understand tasks
interviews, surveys, testing: how to prepare and get data
04.quantitative data: data: what to focus on
examples of real-life tasks and how to quickly gather the needed data using them
collaboration with an analyst – how to do it effectively
working with SQL while not knowing SQL to find insights without an analyst
05.formulating hypotheses: product hypothesis: what it consists of and what needs to be included
defining success criteria using real-life examples
creating a structured pitch to present the hypothesis to a team
the essence of the growth approach and its key differences from the traditional design process: speed, focus on results, what success looks like

you’ll have40 webinars, including8 Q&A sessionsanda project for a real client

authorprogram
Stas

Govorukhin

Product Designer at Djinni.

10 years in the industry. Formerly – Growth Designer at Miro and a Product Designer at Uklon. He enhances a job search platform by working with data, running experiments, and impacting product metrics. Stas has hands-on experience in the activation and retention of new users.

instructor.
the one who’s there for you

Stas Govorukhin

Product Designer at Djinni.

He enhances a job search platform by working with data, running experiments, and impacting product metrics. Stas has hands-on experience in the activation and retention of new users. He also teaches this to others at the user onboarding design workshop.

what you’re in for

training by Projector

a real project as a demo version of the profession — you use newly acquired skills to work on a business or state task with your challenges, edits and feedback
work 1:1 with the curator, you receive regular feedback that leads to the decision «this is it»
interactive online lectures — you reinforce theory with practice live, actively analyze projects with the curator and the group, work out solutions
certificate for achievements — completion of homework and successful defence of the course project

pay monthly

15 750 грн/month

in case of installment payments price of the course 47 250 грн

pay for the whole course
with a discount

15 000 грн/month

when paying in a single payment price of the course 45 000 грн

decided?
here's how to get on the course

apply

1apply for the course
2tell about yourself
3pay
4start studying

92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

FAQ

what software will we work with?: Figma, FigJam, Notion, Google Spreadsheets, ChatGPT.
how much time should I allocate for homework?: Prepare to reserve 15+ hours per week on your calendar for homework.
will webinars be recorded?: They will, but you better reserve the time to join them online — it will be interesting there.
will I receive a sertificate?: Yes, if you make an effort. To receive a certificate, you need to complete at least 80% of homework, receive feedback and «credited» from the supervisor, as well as submit and defend a course project. The deadline for submission and enrollment of works is the date of release or defense before the customer.
what if I don't like the course (after the studying starts)?: Notify us within 7 days — and we will return the money.

apply.
first step is yours

Want to ask something else? Email to hello@prjctr.com.ua or call +38 067 418-95-78.

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