Growth Design
dive into growth-driven design and user acquisition, activation, retention, and monetization
experience
2+ years of experience working with a product
start
January 14, 2025
group
25 students
duration
4 months
if you:
- 01
aim to drive users to the value and business to growth in product metrics
- 02
strive to design experiments and enhance collaboration with designers
- 03
want to provide your growth design team with efficient feedback
s…then it’s a match!
You’ll zoom into a growth-driven design methodology and learn to impact key product metrics through changes in interface and design. You’ll discover how these metrics work and create design solutions directly linked to a project’s growth.
skills
you’ll master
hard skills:
- working with qualitative and quantitative data
- formulating hypotheses
- designing artifacts related to product growth tasks
- impacting product metrics through design
soft skills:
- product and business thinking
- providing quality feedback to a team working on growth, including designers
- ability to delve into a problem’s details
program
new insights and challenges
webinars
Tue, Thu — 19:00 Sat — 11:00 once every two weeks
- 01.growth and a designer's impact on a product
- understanding what growth-driven design is
- its impact on a product and business
- typical components of working on growth
- how a designer can help the product grow faster
- changing mindset to design for growth
- 02.key metrics and typical tasks
- breaking down tasks related to acquisition, activation, retention, engagement, monetization
- funnels vs. growth loops: how both work and what sets them apart
- examples of how to quickly break down a product into components and define its results in acquisition, activation, retention, engagement, monetization
- 03.qualitative data
- asking a product manager or other stakeholders the right questions to understand tasks
- interviews, surveys, testing: how to prepare and get data
- 04.quantitative data
- data: what to focus on
- examples of real-life tasks and how to quickly gather the needed data using them
- collaboration with an analyst – how to do it effectively
- working with SQL while not knowing SQL to find insights without an analyst
- 05.formulating hypotheses
- product hypothesis: what it consists of and what needs to be included
- defining success criteria using real-life examples
- creating a structured pitch to present the hypothesis to a team
- the essence of the growth approach and its key differences from the traditional design process: speed, focus on results, what success looks like
authorprogramStas
Govorukhin
Product Designer at Djinni.
10 years in the industry. Formerly – Growth Designer at Miro and a Product Designer at Uklon. He enhances a job search platform by working with data, running experiments, and impacting product metrics. Stas has hands-on experience in the activation and retention of new users.
instructor.
the one who’s there for you
Stas Govorukhin
Product Designer at Djinni.
He enhances a job search platform by working with data, running experiments, and impacting product metrics. Stas has hands-on experience in the activation and retention of new users. He also teaches this to others at the user onboarding design workshop.
what you’re in for
training by Projector
a real project as a demo version of the profession — you use newly acquired skills to work on a business or state task with your challenges, edits and feedback
work 1:1 with the curator, you receive regular feedback that leads to the decision «this is it»
interactive online lectures — you reinforce theory with practice live, actively analyze projects with the curator and the group, work out solutions
certificate for achievements — completion of homework and successful defence of the course project
pay monthly
21 000 UAH/month
in case of installment payments price of the course 84 000 UAH
pay for the whole course
with a discount
20 000 UAH/month
when paying in a single payment price of the course 80 000 UAH
pay monthly
21 000 UAH/month
in case of installment payments price of the course 84 000 UAH
pay for the whole course
with a discount
20 000 UAH/month
when paying in a single payment price of the course 80 000 UAH
decided?
here's how to get on the course
1apply for the course
2tell about yourself
3pay
4start studying
- 1
apply for the course
- 2
tell about yourself
- 3
pay
- 4
start studying
*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.
FAQ
- what software will we work with?
- how much time should I allocate for homework?
- will webinars be recorded?
- will I receive a sertificate?
- what if I don't like the course (after the studying starts)?
apply.
first step is yours
Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.
first step is yours