what experience level is required?

The workshop is for designers and researchers with 2+ years of experience. if you've worked with UX processes, research or lead a design team — you're at the right level.

will there be session recordings?

Yes, recordings are stored on the Educate Me learning platform — you can go back and rewatch at any time.

how much time do I need to set aside?

Three intensive days, 3 hours each on Zoom — plus a homework assignment between the intensive and the Q&A session.

what is the Q&A session and when does it happen?

It's a separate meeting with Vitaly 10–14 days after the intensive. You can ask questions, discuss your homework and work through how to implement UX strategy in your own project.

what does the homework assignment involve?

After the intensive, you independently develop a UX strategy for your own product or project. Vitaly provides personal feedback.

is this workshop right for me if I work at a startup with no UX team?

Yes. One of the topics covers how to build UX processes from scratch and work without full access to users.

can I pay through my company?

Yes, we can issue an invoice for a legal entity upon request.

Interface Design

workshop

ENGLISH

UX Strategy Workshop

learn about UX strategy development and implementation for large and complex projects

🔥 seats are running out

Experience	2+ years in UX
start	18.11.2026
group	20
duration	3 days
english level	English (Intermediate+)
price	310 EUR

Who is this course for?

You can spend years building UX experience — and still have your research and interviews make no impact on the roadmap, backlog, or product decisions. Without a UX strategy, design remains a service function. That won't change until you learn to defend your decisions at the business level.

That's exactly what the UX Strategy workshop with Vitaly Friedman is for. Over three days, you'll work through UX strategy, stakeholder management, prioritization, and risk management — and leave with ready-made artifacts you can apply right away.

You lead a design team with no UX strategy and no influence over the roadmap

You'll learn to build a UX strategy for legacy products, align it with the roadmap, and defend it in front of stakeholders who are focused only on fast releases.

You have UX experience but can't justify design decisions to PMs using business metrics

You'll learn to connect design decisions to OKRs and business metrics. You'll understand how to integrate user interview data into quarterly planning — so your priorities actually make it into the backlog.

You're the only designer at a startup, handling UI, UX, research, and presentations with no time for in-depth user research

You'll learn to prioritize features using the effort–value curve and choose deliverables without full user testing. You'll understand how to justify decisions to the CEO when you're a team of one.

You run UX research, but interview and usability test results never reach the backlog or influence the product

You'll learn to package interview and usability test findings in a format PMs actually use when shaping the backlog. You'll learn to tie research insights to OKRs and advocate for your priorities in quarterly planning.

skills
you’ll master

hard skills

building a UX strategy using the UX Strategy Canvas
task prioritization using the effort–value curve
managing design debt: tracking, handling, and resolving
legacy system redesign: approaches and methods
UX research without direct access to users
building a design team or UX research practice from scratch
a 30–60–90 day plan for a new role
a self-assessment matrix and UX designer growth model

soft skills

arguing for UX decisions in a business context with PMs and C-level
managing stakeholder expectations and avoiding last-minute changes
negotiating scope and realistic deadlines
working within complex internal company politics
presenting design results through business metrics

we will help you choose
the right course

no extra recommendations, just what you need

write via Telegram

program

Day off

Live webinar

11:00–14:00

Live webinar

11:00–14:00

Live webinar

11:00–14:00

Day off

01. building blocks of UX strategy: how design is seen by most companies
the role and the impact of your design work
key elements of business thinking for designers
how to track and show the impact of your design work
deep-dive into components of a UX strategy
how to navigate UX chaos and choose the right deliverables
designing for startups, B2C, B2B, public service, enterprise
02. stakeholders and risk management: how to map and engage stakeholders and influencers
how to prioritize work more reliably with effort-value curves
how to negotiate estimate time and define realistic scope
how to wade through layers of internal politics
how to manage expectations and avoid last minute changes
how to define and mitigate risks in the design process
how to manage, track, and tackle design debt
how to use UX strategy canvas to build the strategy
how to boost UX in a company with low UX maturity
how to redesign and manage legacy systems
03. practical skills: first 30–60–90 days plan for designers in a new role
how to build a design team or UX research from scratch
how to improve critiques, brainstorming, and meetings
how to make sure teams follow design guidelines
common career levels in small and large companies
how to choose between the management track and the IC track
UX designer self-evaluation matrix and growth model
04. Q&A session: meeting with Vitaly Friedman after completing studies. reflection

you’ll have3 days of webinars, group work,individual tasks,feedback from the instructor, andQ&A session

author program

curator,program author

Vitaly Friedman

Vitaly is a designer with a few decades of experiences, working with plenty of companies and organizations, small and large, such as European Parliament, Haufe-Lexware, eCommerce retailers, insurance companies and hospitality industry, and a few others.

reviews.
what students say

Svitlana Shepel

Service Designer at ПУМБ

“Everything was seamless. High intensity of useful professional knowledge and experience, helpful links to other professional resources, detailed and specific answers for the questions, interesting practice during the workshop. I liked the lecturer the most)) His level of preparation including detailed and well-structured scope of links and canvases.

view_review

Iryna Vasylevych

Middle UI/UX Designer at Sombra

“Overall the workshop was fantastic, but I had a feeling, that for this topic, should be more time allocated. Sometimes it was not enough time to absorb the new information. I liked participating in the tasks and Vitaliy's structured approach to conducting classes.

view_review

André Martins

Lead Product Designer at Mobilwave

“The tutor was incredible, regarding to his knowledge, experience and oral capability. The exercises were well adjusted to the workshop and also innovative.

view_review

Maria Mukha

Ex-Senior Product Designer at Localize

“I just like the attitude of Vitaly. Learnt a lot around company politics and hiring process as well. The platform is user friendly, also works on mobile pretty well.

view_review

tuition cost
and payment options

Installment for
6 payments

2 250 EUR/month

Installments from Monobank and PrivatBank for 6 payments

Access to video lectures and live webinars

Curator feedback and practical homework

Course project on a real product with a client

Certificate and recommendation in LEZO after successful completion

Installment for
3 payments

4 500 EUR/month

Installments from Monobank and PrivatBank for 3 payments

Access to video lectures and live webinars

Curator feedback and practical homework

Course project on a real product with a client

Certificate and recommendation in LEZO after successful completion

can be paid by employer

Full payment
for the whole course

13 500 EUR

Your tuition can be paid by your employer

Access to video lectures and live webinars

Curator feedback and practical homework

Course project on a real product with a client

Certificate and recommendation in LEZO after successful completion

92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

FAQ

what experience level is required?: The workshop is for designers and researchers with 2+ years of experience. if you've worked with UX processes, research or lead a design team — you're at the right level.
what language is the workshop taught in?: English.
will there be session recordings?: Yes, recordings are stored on the Educate Me learning platform — you can go back and rewatch at any time.
how much time do I need to set aside?: Three intensive days, 3 hours each on Zoom — plus a homework assignment between the intensive and the Q&A session.
what is the Q&A session and when does it happen?: It's a separate meeting with Vitaly 10–14 days after the intensive. You can ask questions, discuss your homework and work through how to implement UX strategy in your own project.