MarketingManagement
Product-Led Growth
the course is designed for individuals aiming to master the best Product-Led Growth practices, learn how to effectively model the customer journey, develop user monetization strategies, and measure the success of the implemented solution
experience
experience in product/marketing
start
summer 2025
Group
20 students
Duration
2 months
language
English
schedule
Wednesday 6:30 p.m. (CET)
if you are:
- 01
a digital specialist working in a product company and want to gain a deeper understanding of the fundamentals and concepts of Product-Led Growth (PLG)
- 02
a professional looking to switch careers, with a basic understanding of marketing and technology, and a strong desire to work in fast-growing companies
sit's time to unlock unicorn companies growth strategy
skills
you’ll master
hard skills:
- growth strategy development
- monetization frameworks application
- conversion enhancement tactics implementation
- strategic effectiveness analysis
- promotion campaign development and management
- user experience optimization for increased engagement and satisfaction
- user journey optimization
- PLG (Product-Led Growth) principles application
- product improvement prioritization
soft skills:
- user needs and behavior analysis
- strategic focus maintenance within teams
- strategy formulation and results discussion
- leadership initiative and cross-team communication
- optimal vacancy selection
- effective salary negotiation
program
from the first growth hypotheses to complete growth systems
timetable
webinars — every Wednesday at 6:30 p.m. (CET), video lectures — every Monday
- 01.introduction to Product-Led Growth (PLG)
- what is growth
- benefits of PLG
- the 3 growth personas
- lifecycle user journey
- the 4 growth models
- defining a growth hypothesis
- 02.monetization
- monetization fundamentals
- the 4 conversion tactics
- identifying value metrics within the pricing & packaging mix
- monetizing users with Product-Led Growth (self-serve) and Product-Led Sales (non-self-serve) campaigns
- the 4 Product-Led Sales campaign types
- how to build a PQA model
- best practices for working with sales
- 03.launching growth campaigns
- land vs. expand
- channels for monetization campaigns
- copy best practices
- campaign brief framework and template
- creating monetization campaigns for Leap AI
- 04.measuring impact
- setting campaign objectives
- measuring the impact of your campaigns and growth efforts
- building 2 scorecards: growth marketing vs. campaign-specific
- guest speakers from Rippling and Amplitude on campaign frameworks & measuring its impact
- 05.career & salary negotiation
- salary negotiation playbook
- resume and job application frameworks
set aside time,as we'll be sharpening our skillsandexpanding our successesusingthe LEAP AI platform
guest lecturers.
what you’re in for
get ready for an immersive experience
interactive online meetings, where listening in the background will not work, because you turn knowledge from lectures into skills, analyzing projects with the curator and fellow students
benefit from continuous practice and receive regular feedback that culminates in that definitive moment of «this is it»
work on a real project that serves as a mini version of your future profession — apply your new skills to tackle real-world tasks and overcome challenges at the LEAP AI startup
reflect on your career path, assess your achievements, and strategically plan your next steps to conquer the market
have you decided?
here's how to get on the course
1apply
2fill in the form
3pay for the course
4become a student
- 1
apply
- 2
fill in the form
- 3
pay for the course
- 4
become a student
reviews.
what students say
Denys Khanin
Technical Product Manager at ADVA Soft
“Great course. I liked the group the most: atmosphere and positivity. From what I have learned, I have already implemented into the work messages that convert. I discovered how to crochet letters correctly. From the skills acquired on the course, I want to further improve the division into plans and their pricing.
Ostap Pavliuk
Product Manager of the Inclusive Platform at Charity Organization Down Syndrome
“The course is top, I gained new knowledge. I liked the presentation of the course, the curator, and great feedback from Katya!
Anastasia Omelian
Product Manager at Cieden
“It's very useful course. In two months, we have covered the basics of PLG as well as best practices. It became clear about the process from A to Z, what happens after what and how. It was great to practice immediately and receive valuable, detailed feedback from the curator. Katya is great and her performance on this course is simply unbelievable. I also liked working on homework. And lectures for 20-30 minutes, which contained a huge amount of information and no water 🔥🔥🔥
92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses
*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.
FAQ
- what is Product Led Growth?
- I understand marketing but have no product experience, is the course will be suitable for me?
- how much time should I allocate for homework?
- will webinars be recorded?
- will video lessons be available to me after the course ends?
apply.
first step is yours
Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.
apply.
first step is yours
first step is yours