Product-Led Growth

the course is designed for individuals aiming to master the best Product-Led Growth practices, learn how to effectively model the customer journey, develop user monetization strategies, and measure the success of the implemented solution

experience

experience in product/marketing

start

summer 2025

Group

20 students

Duration

2 months

language

English

schedule

Wednesday 6:30 p.m. (CET)

if you are:

01
a digital specialist working in a product company and want to gain a deeper understanding of the fundamentals and concepts of Product-Led Growth (PLG)
02
a professional looking to switch careers, with a basic understanding of marketing and technology, and a strong desire to work in fast-growing companies

it's time to unlock unicorn companies growth strategy

skills
you’ll master

hard skills:

growth strategy development
monetization frameworks application
conversion enhancement tactics implementation
strategic effectiveness analysis
promotion campaign development and management
user experience optimization for increased engagement and satisfaction
user journey optimization
PLG (Product-Led Growth) principles application
product improvement prioritization

soft skills:

user needs and behavior analysis
strategic focus maintenance within teams
strategy formulation and results discussion
leadership initiative and cross-team communication
optimal vacancy selection
effective salary negotiation

program

from the first growth hypotheses to complete growth systems

timetable

webinars — every Wednesday at 6:30 p.m. (CET), video lectures — every Monday

01.introduction to Product-Led Growth (PLG): what is growth
benefits of PLG
the 3 growth personas
lifecycle user journey
the 4 growth models
defining a growth hypothesis
02.monetization: monetization fundamentals
the 4 conversion tactics
identifying value metrics within the pricing & packaging mix
monetizing users with Product-Led Growth (self-serve) and Product-Led Sales (non-self-serve) campaigns
the 4 Product-Led Sales campaign types
how to build a PQA model
best practices for working with sales
03.launching growth campaigns: land vs. expand
channels for monetization campaigns
copy best practices
campaign brief framework and template
creating monetization campaigns for Leap AI
04.measuring impact: setting campaign objectives
measuring the impact of your campaigns and growth efforts
building 2 scorecards: growth marketing vs. campaign-specific
guest speakers from Rippling and Amplitude on campaign frameworks & measuring its impact
05.career & salary negotiation: salary negotiation playbook
resume and job application frameworks

set aside time,as we'll be sharpening our skillsandexpanding our successesusingthe LEAP AI platform

authorprogram
Kateryna

Fuentes

Head of Lifecycle Marketing at Leap AI.

6 years of experience in the tech industry. In the past — Growth Product Marketing Manager at Kinjo, Lifecycle Marketing Manager at Rippling and Sr. Growth Marketing Manager at Amplitude.

guest lecturers.

Claudio Fuentes

Serial 3X Founder. Founder and CEO at Leap. Product & Growth Leader.

Kierra Laube

Growth at Rippling. A graduate of Princeton University.

Alex Celetti

Growth at Amplitude.

what you’re in for

get ready for an immersive experience

interactive online meetings, where listening in the background will not work, because you turn knowledge from lectures into skills, analyzing projects with the curator and fellow students
benefit from continuous practice and receive regular feedback that culminates in that definitive moment of «this is it»
work on a real project that serves as a mini version of your future profession — apply your new skills to tackle real-world tasks and overcome challenges at the LEAP AI startup
reflect on your career path, assess your achievements, and strategically plan your next steps to conquer the market

pay monthly

600 EUR/month

in case of installment payments price of the course 1 200 EUR

pay for the whole course
with a discount

570 EUR/month

when paying in a single payment price of the course 1 140 EUR

have you decided?
here's how to get on the course

1apply
2fill in the form
3pay for the course
4become a student

reviews.
what students say

Denys Khanin

Technical Product Manager at ADVA Soft

“Great course. I liked the group the most: atmosphere and positivity. From what I have learned, I have already implemented into the work messages that convert. I discovered how to crochet letters correctly. From the skills acquired on the course, I want to further improve the division into plans and their pricing.

view_review

Ostap Pavliuk

Product Manager of the Inclusive Platform at Charity Organization Down Syndrome

“The course is top, I gained new knowledge. I liked the presentation of the course, the curator, and great feedback from Katya!

view_review

Anastasia Omelian

Product Manager at Cieden

“It's very useful course. In two months, we have covered the basics of PLG as well as best practices. It became clear about the process from A to Z, what happens after what and how. It was great to practice immediately and receive valuable, detailed feedback from the curator. Katya is great and her performance on this course is simply unbelievable. I also liked working on homework. And lectures for 20-30 minutes, which contained a huge amount of information and no water 🔥🔥🔥

view_review

92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

FAQ

what is Product Led Growth?: Product-Led Growth (PLG) is a business strategy that leverages the product itself as the primary driver for attracting, engaging, and retaining customers. This approach focuses on creating a product so compelling and user-friendly that it naturally draws in users, encourages their continued use, and fosters long-term customer loyalty.
I understand marketing but have no product experience, is the course will be suitable for me?: Yes, the course is suitable for you. However, be prepared to invest more time and motivation in completing the homework assignments to bridge the gap in your product experience.
how much time should I allocate for homework?: Prepare to reserve 7+ hours per week on your calendar for homework.
will webinars be recorded?: They will, but you better reserve the time to join them online — it will be interesting there.
will video lessons be available to me after the course ends?: Yes, access to the video will be available within 12 months after graduation.

apply.
first step is yours

Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.

apply.
first step is yours

for whom skills curriculum numbers instructors studying payment feedbacks

We're happy to helpand we won'trecommend anything extra

the course is designed for individuals aiming to master the best Product-Led Growth practices, learn how to effectively model the customer journey, develop user monetization strategies, and measure the success of the implemented solution

if you are:

it's time to unlock unicorn companies growth strategy

hard skills:

soft skills:

from the first growth hypotheses to complete growth systems

authorprogramKateryna

Fuentes

guest lecturers.

have you decided?here's how to get on the course

reviews.what students say

FAQ

We're happy to help
and we won't
recommend
anything extra

authorprogram
Kateryna

have you decided?
here's how to get on the course

reviews.
what students say