Global PR

craft effective PR strategies, establish strong connections with international media, and embrace best practices from around the world

experience

at least 1 year in communications

start

February 03, 2025

group

15 students

duration

2 months

Language of instruction

English

if you are:

01
PR manager looking to master working across diverse markets
02
marketing manager, business owner, or startup aiming to gain global recognition

…then don't wait!

This course is held just once a year, packed with the latest, most effective strategies to take your PR efforts to the next level.

skills
you’ll master

hard skills:

developing and maintaining media relationships
analyzing market trends, public opinion, and competitor activities
understanding SEO fundamentals and conducting keyword research
crafting compelling press releases
utilizing analytics tools for performance tracking
preparing detailed reports on PR campaign effectiveness
creating crisis management strategies
generating innovative and unconventional narratives
mastering the art of pitching
building partnerships with influencers

soft skills:

articulating and justifying PR strategies effectively
collaborating seamlessly with teams to achieve PR objectives
identifying and addressing the needs and challenges of others empathetically
resolving conflicts constructively and diplomatically

program

step up your PR game

schedule

webinars — Mon at 19:30 lectures — Thu

01.PR basics: understanding the foundations of public relations
02.PR goals: exploring digital communication channels
identifying target audiences
creating detailed user profiles
03.PR + SEO: leveraging keywords in PR: conducting keyword research and evaluating coverage opportunities
04.the media landscape: understanding the PESO model (Paid, Earned, Shared, Owned)
exploring content formats and new media trends
05.press kit: tools and approaches for effective press kit creation

welcome to practicult!Projector is a place where 20% theory meets 80% hands-on practice. learn, have fun, and thrive!

authorprogram
Yulia

Petryk

PR Lead at MacPaw, author of the PR Telegram channel PR_pub.

15+ experience in Digital PR and Media Relations. Brings products to the pages of TechCrunch, Business Insider, CNBC, Mashable and other foreign media.

what to expect

intensive training with curator support every step of the way

18–20 hours of hands-on practice weekly
challenging homework based on real-world scenarios
case reviews: successes and lessons from failures
personalized feedback and a certificate of achievement

pay monthly

24 150 UAH/month

in case of installment payments price of the course 48 300 UAH

pay for the whole course
with a discount

23 000 UAH/month

when paying in a single payment price of the course 46 000 UAH

have you decided?
here's how to get on the course

1apply
2fill in the form
3pay for the course
4become a student

reviews.
what students say

Evgeniya Kuguk

PR Manager at Loio

“The course is amazing! Yulia is always ready to help and answers all questions. The guest lecturers — SEOs, content writers, and journalists provide valuable insights. You’ll leave the course with a broader perspective on teamwork and a tested, ready-made PR strategy.

Daria Samokysh

Head of PR at Ahrefs

“In a year, you might forget the course details, but when sitting at lunch with a BBC journalist, you’ll realize it gave you concentrated, practical experience. In just six months, we published 128 articles in US and UK media, including Forbes and Wired. Now, journalists not only visit us but also invite us to their offices.

Olesia Sypalo

PR Team Lead at EXMO

“This course is pure practice and real-life examples you won’t find in books. Yulia teaches you everything—from writing a pitch and following up to finding journalists, choosing podcasts, and applying for awards. A truly hands-on experience!

Yana Andyol

PR Director at Delfast

“PR can feel chaotic, but this course provides a step-by-step system for building strategies for products and entire companies. I now know how to communicate with journalists effectively and understand their values and needs.

Amina Episheva

PR Manager at Ajax Systems

“Global PR offers concentrated best practices for working with Western media. The tools and insights inspired me to exceed my PR goals by 200 %. One of the best investments in education I’ve made!

Alyona Guseva

PR & Comms at Let’s Enhance.io & Claid.ai

“This course felt like a mentoring session with a communication psychologist. It brought clarity to the chaos of PR, helping me organize my knowledge and focus on what really matters.

Marta Fedoniuk

Marketing Specialist at Koyfin

“An excellent course packed with useful material, comprehensive feedback, and relevant guest lectures. It exceeded all my expectations!

Diana Kushnir

Marketing Manager at DDD Agency

“The practical approach, Yulia's feedback, and live communication were outstanding. Easily one of the best courses I’ve ever taken.

Anastasiia Kiosieva

Global PR Lead at KIVI

“The course project was incredibly helpful for applying the knowledge I gained. I now have a ready-to-implement plan for work.

Iryna Bilotserkovets

Research and Strategy Lead at SenseIT Solutions

“Everything was perfect. The course struck the right balance of difficulty and practicality. It’s the best PR course in Ukraine!

92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

FAQ

who is this course not suitable for?

will the webinars be recorded?

will I have access to lecture recordings after the course?

how will course communication and tutor feedback work?

will I get a certificate?

apply.
first step is yours

Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.

apply.
first step is yours

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