Global PR
craft effective PR strategies, establish strong connections with international media, and embrace best practices from around the world
experience
at least 1 year in communications
start
February 01, 2026
group
15 students
duration
2 months
Language of instruction
English
if you are:
- 01
PR manager looking to master working across diverse markets
- 02
marketing manager, business owner, or startup aiming to gain global recognition
…then don't wait!
This course is held just once a year, packed with the latest, most effective strategies to take your PR efforts to the next level.
skills
you’ll master
hard skills:
- developing and maintaining media relationships
- analyzing market trends, public opinion, and competitor activities
- understanding SEO fundamentals and conducting keyword research
- crafting compelling press releases
- utilizing analytics tools for performance tracking
- preparing detailed reports on PR campaign effectiveness
- creating crisis management strategies
- generating innovative and unconventional narratives
- mastering the art of pitching
- building partnerships with influencers
soft skills:
- articulating and justifying PR strategies effectively
- collaborating seamlessly with teams to achieve PR objectives
- identifying and addressing the needs and challenges of others empathetically
- resolving conflicts constructively and diplomatically
program
step up your PR game
schedule
webinars — Mon at 19:30 lectures — Thu
- 01.PR basics
- understanding the foundations of public relations
- 02.PR goals
- exploring digital communication channels
- identifying target audiences
- creating detailed user profiles
- 03.PR + SEO
- leveraging keywords in PR: conducting keyword research and evaluating coverage opportunities
- 04.the media landscape
- understanding the PESO model (Paid, Earned, Shared, Owned)
- exploring content formats and new media trends
- 05.press kit
- tools and approaches for effective press kit creation
- 06.press pitching
- email communication etiquette for pitching
- writing impactful press releases
- 07.PR metrics
- understanding results, outcomes, and benefits
- utilizing research, monitoring, and measurement tools for effective PR
- 08.effective media relations
- tailored PR strategies for hardware startups
- organizing events and applying for awards
- 09.influence marketing
- identifying and managing relevant influencers
- evaluating and measuring campaign results
- 10.do and don'ts in digital PR
- learning from the best and worst practices worldwide
authorprogramYulia
Petryk
15+ experience in Digital PR and Media Relations. Brings products to the pages of TechCrunch, Business Insider, CNBC, Mashable and other foreign media.
what to expect
intensive training with curator support every step of the way
18–20 hours of hands-on practice weekly
challenging homework based on real-world scenarios
case reviews: successes and lessons from failures
personalized feedback and a certificate of achievement
pay monthly
24 150 UAH/month
in case of installment payments price of the course 48 300 UAH
pay for the whole course
with a discount
23 000 UAH/month
when paying in a single payment price of the course 46 000 UAH
pay monthly
24 150 UAH/month
in case of installment payments price of the course 48 300 UAH
pay for the whole course
with a discount
23 000 UAH/month
when paying in a single payment price of the course 46 000 UAH
have you decided?
here's how to get on the course
1apply
2fill in the form
3pay for the course
4become a student
- 1
apply
- 2
fill in the form
- 3
pay for the course
- 4
become a student
reviews.
what students say
*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.
FAQ
- who is this course not suitable for?
- will the webinars be recorded?
- will I have access to lecture recordings after the course?
- how will course communication and tutor feedback work?
- will I get a certificate?