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Marketing

Global PR

craft effective PR strategies, establish strong connections with international media, and embrace best practices from around the world

craft effective PR strategies, establish strong connections with international media, and embrace best practices from around the world

experience

at least 1 year in communications

start

February 01, 2026

group

15 students

duration

2 months

Language of instruction

English

if you are:

  • 01

    PR manager looking to master working across diverse markets

  • 02

    marketing manager, business owner, or startup aiming to gain global recognition

For whom

…then don't wait!

This course is held just once a year, packed with the latest, most effective strategies to take your PR efforts to the next level.

 

skills
you’ll master

hard skills:

  • developing and maintaining media relationships
  • analyzing market trends, public opinion, and competitor activities
  • understanding SEO fundamentals and conducting keyword research
  • crafting compelling press releases
  • utilizing analytics tools for performance tracking
  • preparing detailed reports on PR campaign effectiveness
  • creating crisis management strategies
  • generating innovative and unconventional narratives
  • mastering the art of pitching
  • building partnerships with influencers

soft skills:

  • articulating and justifying PR strategies effectively
  • collaborating seamlessly with teams to achieve PR objectives
  • identifying and addressing the needs and challenges of others empathetically
  • resolving conflicts constructively and diplomatically
Consult me
we will help you choose
the right course
no extra recommendations, just what you need

program

step up your PR game

schedule

webinars — Mon at 19:30 lectures — Thu

01.PR basics
02.PR goals
03.PR + SEO
04.the media landscape
05.press kit
06.press pitching
07.PR metrics
08.effective media relations
09.influence marketing
10.do and don'ts in digital PR

job vacancies for graduates
of Global PR course

Product Marketing Manager
1.5+ yearsRemote
We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment 🔥 What You’ll Own: Your Scope of Influence This is a high-impact, high-autonomy role that touches every aspect of the customer journey, from awareness to adoption and expansion. • Go-to-Market Strategy: Define and execute robust GTM strategies for all new features, major releases, and strategic integrations. • Adoption & Engagement: Drive user education and feature adoption across all channels: website, Knowledge Base, blog, email campaigns, and in-app notifications. • Market & Competitive Intelligence: Conduct deep-dive market research and competitive analysis to identify critical trends, strategic gaps, and market opportunities. • Roadmap & Narrative: Own and maintain the public product roadmap, ensuring clarity, strategic alignment, and the translation of complex features into compelling value propositions. • Channel Management: Manage the integration marketplace and website content, guaranteeing accuracy, maximum impact, and clear messaging. • Business Optimization: Analyze customer business cases and usage data to actively optimize adoption, upsell opportunities, and cross-feature utilization. • Enablement & Onboarding: Design and continuously improve onboarding and enablement experiences for both customers and employees. • Cross-Functional Partnership: Partner closely with Product and Customer Success teams to advocate for user experience enhancements and drive feature adoption metrics. • Team Leadership: Lead and mentor a team of two content specialists, fostering their growth and ensuring content excellence. • Performance & Reporting: Measure, analyze, and report on PMM performance using adoption, engagement, and retention metrics as core KPIs. • Analyst Relations: Contribute to high-value analyst research and industry benchmarks (SpendMatters, Gartner, IDC), reinforcing Precoro’s market position. 🔥Candidate Profile: The Strategic PMM We are looking for an autonomous leader capable of driving processes and influencing strategy with data. • Experience: 3+ years in Product Marketing for B2B SaaS or complex digital products. • Influence: Proven ability to influence product and CSM teams using data-driven insights to shape decisions. • Mindset: A strategic thinker with a high degree of autonomy, capable of defining and building processes from scratch. • Metrics Fluency: Strong, hands-on understanding of customer lifecycle metrics (adoption, retention, expansion). • Tech Stack: Hands-on experience with key tools like HubSpot, Gainsight, analytics dashboards, etc. 💙 Why Precoro: Influence, Autonomy, and Ownership At Precoro, we value execution, transparency, and ownership. Here, you will directly influence product strategy, drive adoption, and shape how thousands of users experience our solutions globally. • Trust-Based Management: Zero micromanagement — your ideas and initiatives are the driving force. • Supportive Team: An open, honest, and collaborative team culture where you are fully supported. • Growth Investment: Reimbursement for professional learning (courses, lectures, certifications). • Flexibility: Focus on results with flexible working hours. • Wellness & Time Off: 26 days off annually (15 vacation days + 11 public holidays). • Health Priority: Medical insurance (after six months) and Unlimited sick leave without requiring a medical certificate. • Impact: Proudly assisting the Armed Forces and contributing to Ukraine’s victory Hiring Process: • CV screening • Intro call with HR (Daria) • Test assignment • Hiring Manager interview 💡 Join a team that values trust, transparency, and bold ideas. At Precoro, everyone contributes, challenges the status quo, and drives growth.
Promo Manager
Approve Leads

Approve Leads

$2000-2500
2+ yearsOfficeKyiv, Kyiv
📌 Про нас Ми створюємо сучасні продукти для гравців по всьому світу. Наша команда невелика, але вже має помітні досягнення та великі плани розвитку. Якщо для вас важливо бути частиною професійної і людяної команди, яка розвивається у сфері iGaming, — вам у нас сподобається.   🎯 Кого ми шукаємо Фахівця, який: • Має досвід роботи з CRM/Back Office системами (налаштування бонусів, сегментації). • Розуміє економіку бонусів (budget management, ROI, LTV). • Володіє практикою аналітики промо-результатів та конкурентного моніторингу. • Вміє готувати технічні завдання та тестувати промо-механіки. • Має досвід у сфері iGaming від 2–3 років (Promo/CRM/Retention). • Володіє сильними комунікаційними навичками та працює в команді. • Має аналітичне та стратегічне мислення. Орієнтований на результат і проактивний у роботі.   📌 Що ви будете робити • Розробка та планування промо-стратегії та акцій. • Виконання KPI закладеним бізнесом. • Запуск і управління промо-кампаніями, контроль коректності роботи. • Управління бонусними системами, сегментаціями та бюджетом. • Аналітика результатів та оптимізація промо-механік. • Взаємодія з командами маркетингу, CRM, дизайну, копірайтингу та саппорту.   💼 Ми пропонуємо • Можливість швидко рости та з часом зібрати власну команду. • Команду яка готова підтримати і цінує здорову атмосферу роботи. • Базові бенефіти: відпустки, лікарняні - must have • Комфортний офіс біля м. Шулявка. • Роботу з корпоративним психологом. • Футбольну команду та спортивні заходи. Гнучкий формат роботи: • На випробувальний термін - повна зайнятість в офісі (10:00–19:00). • Після — можливість працювати у гібридному форматі.
Senior User Acquisition Manager
2+ yearsRemote
At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 170+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners — reaching every country except aggressor states (yes, even Antarctica). We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress. With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement. Now we're looking for a Senior User Acquisition Manager to help us launch, test, and scale ad campaigns on a daily basis. The main goal of this role is to support Promova's rapid growth by driving effective user acquisition through paid social media channels, primarily via Meta Ads and TikTok. Through your work, you'll directly contribute to Promova's mission of making language learning accessible, affordable, and effective for everyone. Your Areas of Impact: • Set up and run paid campaigns in Meta, TikTok, and other platforms: from account preparation and audience targeting to scaling performance. • Achieve sustainable profitability by meeting ROI/ROMI targets, controlling CPA, and monitoring performance at every funnel stage. • Identify growth opportunities by testing new audiences, markets, and approaches. • Support testing initiatives: develop hypotheses, run experiments, and scale successful strategies. • Optimize campaigns daily: track key metrics and collaborate with the team on adjustments. • Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance. About You: • 3+ years of experience in User Acquisition with a focus on Meta and TikTok: able to independently launch campaigns, test hypotheses, and take ownership of results within a product or team. • Hands-on experience managing budgets of $200–500К /month: confident in scaling, controlling CPA, and evaluating performance over time. • Proven optimization skills: working not only with creatives and audiences but also with bid strategy, budget allocation, and funnel step analysis. • Testing mindset: ability to form hypotheses, run experiments, and scale what works. • English level B2: comfortable working with English-language ad accounts and creatives, and communicating with international teammates. Will Be a Plus: • Understanding of ad tracking systems – Pixel/CAPI. • Experience with automation tools or AI-driven optimization – bidding, audience, reporting. • Hands-on experience with AppLovin. We Offer: • Opportunities to grow with the project – quickly expand your area of responsibility - and manage large budgets. • A large and professional acquisition and overall marketing team where everyone is open to sharing their experience. • A strong team and a successful product (TOP 10 language learning app) – a chance to become part of the story of a future unicorn. • The opportunity to work on a product that truly improves people’s lives and breaks down language barriers. Corporate Benefits: 🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium. 🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees. 🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes. If you’re ready to help reimagine language learning for today’s world, let’s do it together!
Digital marketing manager
WE KNOW HOW

WE KNOW HOW

$2000-2200
2+ yearsRemote
WE KNOW HOW — агенція подієвого маркетингу та комунікаційних стратегій. Ми допомагаємо брендам будувати стратегічну комунікацію, формуючи довіру, авторитет і впізнаваність, поєднуючи креативність із системним підходом.  Зараз шукаємо Digital marketing manager в нашу команду.  Вимоги:  Досвід роботи на посаді digital-маркетолога у B2C-компанії або агентстві Практичний досвід налаштування рекламних кампаній у Google Ads та Meta Ads (Facebook/Instagram) Буде перевагою досвід роботи з TikTok Ads, YouTube Ads Розуміння основ SEO та принципів оптимізації сайтів для кінцевих споживачів Досвід роботи з сервісами email-маркетингу (створення розсилок, автоматизація, сегментація аудиторій) Вміння аналізувати ефективність кампаній через Google Analytics, Meta Business Suite та інші сервіси Англійська на рівні B1 і вище   Обов'язки: Робота з брендами клієнтів агенції на українському та міжнародних B2C ринках Розробка digital-стратегій для реалізації бізнес задач клієнтів агенції Планування, запуск і оптимізація рекламних кампаній у соцмережах та Google Ads Cпіпраця з PPC та іншими командами агенції Аналіз показників ефективності каналів, складання звітів і рекомендацій для покращення Створення та реалізація ідей для email-розсилок: акцій, новин, персоналізованих пропозицій Тестування нових каналів комунікації та digital-інструментів для B2C аудиторії Реалізація різнопланових маркетингових проєктів та кампаній Буде плюсом досвід роботи з ринком девелопменту.   
Head of SEO
Proxy-Seller

Proxy-Seller

$2000-4000
5+ yearsRemote
Ready to take on a high-impact SEO role where you set the direction, grow the team, and build long-term strategy? If yes, keep reading :) We are Proxy-Seller, a European product IT company that has been in the web data industry since 2014, offering proxy services for automation, parsing, marketing, and cybersecurity. Our mission is to help businesses worldwide achieve their goals through high-quality IP solutions. We’re currently looking for a Head of SEO who’s ready to take ownership of the SEO function — from audits and strategy to implementation and team management What you'll be responsible for: • Conducting SEO audits of company websites; • Build and execute a measurable SEO strategy with clear priorities, resources, and KPIs; • Preparing and managing the implementation of technical SEO tasks in collaboration with the Dev team; • Preparing SEO content briefs for landing pages and blogs; • Competitor research and identifying growth opportunities; • Monitoring keyword rankings, visibility, and organic traffic; • Managing and expanding a team of SEO specialists (currently 3 Junior and 1 Middle SEOs): setting tasks, monitoring implementation, development, and mentoring; • Proactively generating new ideas and hypotheses — we love initiative! What we’re looking for: • 5+ years of hands-on SEO experience (preferably product companies); • Experience in multilingual projects; • Strong background in optimizing service pages and working with SEO content; • Confident use of Ahrefs, Screaming Frog, Google Search Console, GA4; • Experience with technical SEO audits and implementation of improvements; • Proven work with English-language websites (Tier-1 GEOs); • Experience in building internal processes and working with KPIs; • Experience working with copywriters and developers (task setting and QA); • Understanding of basics of AI website optimization; • Analytical thinking and a structured approach to problem-solving. Would be a plus: • Experience in proxy/VPN/Web Scraping/Developer Tools niches; • Ability to write technical documentation; • English at B2+ level.     What we offer: • Full-time remote work with flexible hours; • Smooth onboarding and ongoing support; • Education covered by the company (professional courses, corporate English); • Paid vacation and sick leave; • Involvement in decision-making and direct communication with leadership; • The chance to make a real impact on the brand’s growth and visibility. Hiring process: Intro call with a recruiter → Technical interview with the Head of Department ​→ Offer Looking forward to your application!
SEO specialist
6+ yearsRemote
We are the creators of a new fintech era! Our mission is to revolutionize the world by making blockchain technology accessible to everyone in everyday life. WhiteBIT is a global team of more than 1,200 professionals united by a shared vision of shaping the Web3 future. We are building our own blockchain ecosystem, ensuring maximum transparency and security for over 8 million users worldwide. Our cutting-edge solutions, rapid adaptation to market challenges, and technological excellence set us apart from traditional companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT, and VISA. The future of Web3 starts with you — join us as an SEO Lead!   Requirements: — Strategic thinking — able to connect SEO initiatives with broader business goals, focusing on ROMI, CAC, and growth impact. — Deep SEO expertise — strong understanding of technical SEO, content optimization, link-building, analytics, and International SEO. — Leadership and team management — capable of building, motivating, and developing a high-performing SEO team, setting priorities, and ensuring delivery. — Cross-functional collaboration — communicates effectively with Marketing, Product, Analytics, and Development teams, aligning SEO with business objectives. — Data-driven mindset — makes decisions based on data, insights, and performance forecasts. — Ownership and accountability — takes full responsibility for results and confidently defends the chosen strategy.     Responsibilities: — Develop and implement a comprehensive SEO strategy aimed at driving organic traffic growth and improving key business metrics. — Manage the SEO team: set goals, define priorities, and foster professional growth among team members. — Conduct full-scale SEO audits — technical, content, and link profile — to identify growth opportunities. — Build and oversee detailed action plans to improve rankings, visibility, and overall search performance. — Handle international SEO — manage multilingual sites, hreflang implementation, and local optimization strategies. — Collaborate closely with Development, Analytics, Content, Marketing, and Product teams to ensure cohesive SEO execution. — Analyze data, build performance forecasts, and report on key SEO metrics such as traffic, conversions, and ROMI. — Define and defend SEO priorities during business planning and strategic discussions. — Stay ahead of industry trends and implement innovative approaches to SEO and search analytics. — Ensure consistent quality control and deliver measurable, high-impact results. Work conditions: Immerse yourself in Crypto & Web3: — Master cutting-edge technologies and become an expert in the most innovative industry. Work with the Fintech of the Future: — Develop your skills in digital finance and shape the global market. Take Your Professionalism to the Next Level: — Gain unique experience and be part of global transformations. Drive Innovations: — Influence the industry and contribute to groundbreaking solutions. Join a Strong Team: — Collaborate with top experts worldwide and grow alongside the best. Work-Life Balance & Well-being: — Modern equipment. — Comfortable working conditions, and an inspiring environment to help you thrive. — 24 calendar days of paid leave. — Additional days off for national holidays. With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career! Let’s Build the Future Together!
Senior Creative Marketing Specialist
3+ yearsRemote
🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We’re Looking For As our marketing team continues to evolve, we are looking for a Senior Creative Marketing Specialist to join us. If you’re an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you. ✨ Key Responsibilities: Strategic support • Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google). • Translate insights into actions that resonate with our target audience. • Innovate using new tools, frameworks and methodologies to enhance creative output. Creative excellence • Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs. • Analyze UA results and creatives’ performance in order to improve metrics. • Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions. • Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates. Strong management • Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project. • Plan and coordinate your own workload, prioritize tasks and goals. • Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency. Required professional skills: • Minimum 3 years of relevant experience as a Creatives Producer or similar position. • Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google. • Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications. • Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs. • Strong background in performance marketing that is driven by insights and analytics. • Excellent project and time management skills. • Empathetic team development skills that foster both individual growth and teamwide success. • Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context. • Open and effective communication aimed at building trust with various stakeholders. • Operate autonomously and proactively. • Upper-intermediate or advanced English level. Additional qualities that may be helpful: • Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus. • Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads. • Profound awareness of trends within the health and fitness vertical. • Experience with subscription-based applications and mobile advertising market. • A genuine passion for wellness and health tech. Candidate journey: ⭕️ Recruiter call —> ⭕️ Meet a team member —> ⭕️ Skills assessment—> ⭕️ Meet the Leadership team ✨ Why You’ll Love Being Part of Welltech: • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Senior Creative Producer
3+ yearsRemote
🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We’re Looking For As our marketing team continues to evolve, we are looking for a Senior Creative Producer to join us. If you’re an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you. ✨ Key Responsibilities: Strategic support • Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google). • Translate insights into actions that resonate with our target audience. • Innovate using new tools, frameworks and methodologies to enhance creative output. Creative excellence • Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs. • Analyze UA results and creatives’ performance in order to improve metrics. • Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions. • Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates. Strong management • Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project. • Plan and coordinate your own workload, prioritize tasks and goals. • Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency. Required professional skills: • Minimum 3 years of relevant experience as a Creatives Producer or similar position. • Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google. • Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications. • Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs. • Strong background in performance marketing that is driven by insights and analytics. • Excellent project and time management skills. • Empathetic team development skills that foster both individual growth and teamwide success. • Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context. • Open and effective communication aimed at building trust with various stakeholders. • Operate autonomously and proactively. • Upper-intermediate or advanced English level. Additional qualities that may be helpful: • Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus. • Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads. • Profound awareness of trends within the health and fitness vertical. • Experience with subscription-based applications and mobile advertising market. • A genuine passion for wellness and health tech. Candidate journey: ⭕️ Recruiter call —> ⭕️ Meet a team member —> ⭕️ Skills assessment—> ⭕️ Meet the Leadership team ✨ Why You’ll Love Being Part of Welltech: • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Influencer Marketing Specialist (UGC)
3+ yearsRemote
🚀 Who Are We? Welcome to Welltech—where health meets innovation! As a global leader in the Health & Fitness industry, we are powered by a diverse team of over 700+ passionate people across 5 hubs and have reached 220 million people with our life-changing apps. Our mission? To move everybody to start and stay well for life — focusing on people who feel left out or left behind from the mainstream wellness category to offer personalized workout guidance and tailored wellness plans designed to fit into their unique lives. Why Welltech? Imagine joining a company where your creative leadership directly improves lives and shapes the voice of global wellness. At Welltech, we’re not just marketing — we’re building meaningful connections with millions of users around the world. What We’re Looking For We’re looking for an experienced Influencer Marketing Manager (UGC), who will lead efforts to collaborate with influencers and creators, driving the production of high-quality UGC that embodies our brand’s values. You’ll handle the strategy, execution, and optimization of UGC campaigns, working closely with a team of creative producers and in-house production to achieve outstanding results. The ideal candidate will have a genuine passion for understanding and meeting user needs, a creative mindset, and a strong background in influencer and ugc marketing, particularly within the health & fitness or lifestyle niches. In this role, your tasks will be: • Develop and implement UGC-focused influencer marketing campaigns targeting top-tier markets in the USA, LATAM, and Europe. • Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high-quality content. • Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach. • Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results. • Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals. • Review video and image content to ensure accuracy and fulfillment of contractual obligations. • Use historical and current data to analyze and optimize UGC strategy. • Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC. • Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends. Must-have skills you’ll need to bring: • 3+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches. • In-depth understanding of full cycle influencer marketing — strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms. • Proven experience with the US market. • Advanced proficiency in English, both written and verbal. • Strong communication and negotiation skills. • Solid grasp of current marketing tools and platforms. • Strong analytical skills to evaluate campaign performance and optimize strategies. Nice-to-have qualifications: • Experience creating successful UGC campaigns. • Successful сase studies with TikTok influencers. • Background in video production, SMM, PR, or branding. • Upper-intermediate proficiency in Spanish. • Experience writing compelling copy that engages and drives conversions, including social media captions and video scripts. Key soft skills: • Creative thinker with a passion for UGC content and storytelling. • Highly organized with excellent time management skills to juggle multiple projects. • Team player with effective problem-solving abilities and adaptability to changing circumstances. • Strong relationship-building skills to foster long-term partnerships with influencers and UGC creators. Candidate journey: ⭕️ Recruiter call —> ⭕️ Meet a team member —> ⭕️ Skills assessment—> ⭕️ Meet the Leadership team ✨ Why You’ll Love Being Part of Welltech: • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Creative marketing specialist
1+ yearRemote
🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We’re Looking For As our marketing team continues to evolve, we are looking for a Creative Marketing Specialist to join us. If you’re an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you. Key Responsibilities: Strategic support • Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google). • Translate insights into actions that resonate with our target audience. • Innovate using new tools, frameworks and methodologies to enhance creative output. Creative excellence • Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs. • Analyze UA results and creatives’ performance in order to improve metrics. • Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions. • Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates. Strong management • Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project. • Plan and coordinate your own workload, prioritize tasks and goals. • Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency. Required professional skills: • Minimum 1 years of relevant experience as a Creatives Producer or similar position. • Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google. • Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications. • Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs. • Strong background in performance marketing that is driven by insights and analytics. • Excellent project and time management skills. • Empathetic team development skills that foster both individual growth and teamwide success. • Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context. • Open and effective communication aimed at building trust with various stakeholders. • Operate autonomously and proactively. • Upper-intermediate or advanced English level. Additional qualities that may be helpful: • Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus. • Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads. • Profound awareness of trends within the health and fitness vertical. • Experience with subscription-based applications and mobile advertising market. • A genuine passion for wellness and health tech. Candidate journey: ⭕️ Recruiter call —> ⭕️ Meet a team member —> ⭕️ Skills assessment—> ⭕️ Meet the Leadership team ✨ Why You’ll Love Being Part of Welltech: • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
candidates with a certificate from Projector have 30% more matches with employers*
* according to a study conducted by the LEZO service
welcome to practicult!Projector is a place where 20% theory meets 80% hands-on practice. learn, have fun, and thrive!

authorprogram
Yulia

Petryk

CEO at Calibrated, author of the PR Telegram channel PR_pub.

Yulia Petryk

15+ experience in Digital PR and Media Relations. Brings products to the pages of TechCrunch, Business Insider, CNBC, Mashable and other foreign media.

 

Studying process

what to expect

intensive training with curator support every step of the way

  • 18–20 hours of hands-on practice weekly
  • challenging homework based on real-world scenarios
  • case reviews: successes and lessons from failures
  • personalized feedback and a certificate of achievement

pay monthly

payment option

24 150 UAH/month

in case of installment payments price of the course 48 300 UAH

pay for the whole course
with a discount

payment option

23 000 UAH/month

when paying in a single payment price of the course 46 000 UAH

have you decided?
here's how to get on the course

  • 1apply

  • 2fill in the form

  • 3pay for the course

  • 4become a student

Introduction

reviews.
what students say

Evgeniya Kuguk
Evgeniya Kuguk
PR Manager at Loio
The course is amazing! Yulia is always ready to help and answers all questions. The guest lecturers — SEOs, content writers, and journalists provide valuable insights. You’ll leave the course with a broader perspective on teamwork and a tested, ready-made PR strategy.
Daria Samokysh
Daria Samokysh
Head of PR at Ahrefs
In a year, you might forget the course details, but when sitting at lunch with a BBC journalist, you’ll realize it gave you concentrated, practical experience. In just six months, we published 128 articles in US and UK media, including Forbes and Wired. Now, journalists not only visit us but also invite us to their offices.
Olesia Sypalo
Olesia Sypalo
PR Team Lead at EXMO
This course is pure practice and real-life examples you won’t find in books. Yulia teaches you everything—from writing a pitch and following up to finding journalists, choosing podcasts, and applying for awards. A truly hands-on experience!
Yana Andyol
Yana Andyol
PR Director at Delfast
PR can feel chaotic, but this course provides a step-by-step system for building strategies for products and entire companies. I now know how to communicate with journalists effectively and understand their values and needs.
Amina Episheva
Amina Episheva
PR Manager at Ajax Systems
Global PR offers concentrated best practices for working with Western media. The tools and insights inspired me to exceed my PR goals by 200 %. One of the best investments in education I’ve made!
Alyona Guseva
Alyona Guseva
PR & Comms at Let’s Enhance.io & Claid.ai
This course felt like a mentoring session with a communication psychologist. It brought clarity to the chaos of PR, helping me organize my knowledge and focus on what really matters.
Marta Fedoniuk
Marta Fedoniuk
Marketing Specialist at Koyfin
An excellent course packed with useful material, comprehensive feedback, and relevant guest lectures. It exceeded all my expectations!
Diana Kushnir
Diana Kushnir
Marketing Manager at DDD Agency
The practical approach, Yulia's feedback, and live communication were outstanding. Easily one of the best courses I’ve ever taken.
Anastasiia Kiosieva
Anastasiia Kiosieva
Global PR Lead at KIVI
The course project was incredibly helpful for applying the knowledge I gained. I now have a ready-to-implement plan for work.
Iryna Bilotserkovets
Iryna Bilotserkovets
Research and Strategy Lead at SenseIT Solutions
Everything was perfect. The course struck the right balance of difficulty and practicality. It’s the best PR course in Ukraine!
92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

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