Measuring UX and Impact of Design
learn to turn vague business goals into specific design KPIs that drive you and your team toward results
experience
2+ years
start
July 2025
group
50 students
duration
3 days
English level
Intermediate and above
if you:
- 01
want to track your design's success and ensure it’s heading in the right direction
- 02
aim to know how to choose a UX research method to drive quality results
- 03
strive to tackle intricate challenges to align design goals with business objectives
s…then it’s a match!
skills
you’ll master
hard skills:
- designing better surveys
- choosing the right UX metrics for a project
- connecting business goals with design initiatives in a Design KPI tree
- navigating between SUS, UMUX, UMUX-Lite, and other metrics
- conducting research without access to users
soft skills:
- working efficiently with stakeholders in a company
- navigating red tape and glacially slow processes
program
new insights and challenges
webinars
11:00-14:00 each day (3 hours)
- 01.design impact and design metrics
- how to embed metrics into the design process
- how to design better surveys, with do’s and don'ts
- role of UX research for design KPIs
- deep-dive into OKRs, KPIs, and UX metrics
- how to measure UX research impact
- business metrics, the North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR, and how they translate to design
- covering SUS, UX-Lite, UMUX, and how to choose the right mix of KPIs and metrics
- how to choose the right KPIs for a product
- 02.choosing design KPIs
- top-task analysis and Task Performance Indicator (TPI)
- how to measure the success of a design system
- how to get buy-in and establish design KPIs
- how to communicate the value of design to stakeholders
- how to embed design KPIs into a design process
- 03.creating a design KPI tree and meeting business objectives
- how to measure and track design KPIs over time
- how to establish a family of design KPIs for different personas and customer journeys
- exercise to connect the dots between design KPIs and business objectives
- how to measure the velocity of design teams
- how to improve time estimates and team meetings
- how to optimize Story Points and T-shirt sizing estimates
- time to answer your additional questions
- 04.Q&A session
- meeting with Vitaly Friedman after completing studies. reflection
authorprogramVitaly
Friedman
Vitaly is a UX lead who loves complex UX challenges, intricate processes, and difficult stakeholders. Over the years, he's been working with the European Parliament, OTTO, Zalando, Marc O'Polo, Axel Springer SE, REWE Digital, and many other small and large organizations.
what you’re in for
4 days of intensive training
tools — Zoom, FigJam
a certificate for completing all tasks
language — English
workshop price
270 EUR
pay by yourself
or through your employer
workshop price
270 EUR
pay by yourself
or through your employer
have you decided?
here's how to get on the workshop
1apply
2fill in the form
3pass the screening
4pay for the intensive
- 1
apply
- 2
fill in the form
- 3
pass the screening
- 4
pay for the intensive
reviews.
what students say
*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.
FAQ
- what format will the classes be held in?
- what will I learn?
- do I need any specific skills to participate?
- will I get a certificate?
apply.
first step is yours
Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.
first step is yours