what format will the classes be held in?

The workshop will be conducted as a online webinar. 4 days of intensive training — from December 4 to 6 and 1 day for Q&A session are waiting for you. Recordings of the classes will be available post-event.

You will learn how to create clear design KPIs and track them.

do I need any specific skills to participate?

Yes, you need to have experience in design. Also, your English level needs to be intermediate and above.

will I get a certificate?

Yes, if you participate in the webinars and actively complete all the tasks.

Interface Design

workshop

ENGLISH

Measuring UX and Impact of Design

learn to turn vague business goals into specific design KPIs that drive you and your team toward results

experience	2+ years
start	winter 2027
group	50
duration	3 days
English level	Intermediate and above
price	310 EUR

для когоцей курс

During the workshop, you will collect, analyze, and interpret digital data regarding design quality—and transform it into a measurable KPI system within Figma or FigJam. Practical techniques for working with UX metrics, business data, and digital measurement tools will enable you to work confidently with data in any product context.

You will learn to use the digital tools and analytical approaches employed by teams during the development and evolution of web products and mobile applications—covering everything from evaluating interface performance to making data-driven decisions.

want to track your design's success

and ensure it’s heading in the right direction

aim to know

how to choose a UX research method to drive quality results

strive to tackle intricate challenges

to align design goals with business objectives

skills
you’ll master

hard skills

designing better surveys
choosing the right UX metrics for a project
connecting business goals with design initiatives in a Design KPI tree
navigating between SUS, UMUX, UMUX-Lite, and other metrics
conducting research without access to users

soft skills

working efficiently with stakeholders in a company
navigating red tape and glacially slow processes

Figma – interface design, prototyping, and real-time team collaboration

we will help you choose
the right course

no extra recommendations, just what you need

write via Telegram

program

Day off

Live webinar

11:00–14:00

Live webinar

11:00–14:00

Live webinar

11:00–14:00

Day off

01. design impact and design metrics: how to embed metrics into the design process
how to design better surveys, with do’s and don'ts
role of UX research for design KPIs
deep-dive into OKRs, KPIs, and UX metrics
how to measure UX research impact
business metrics, the North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR, and how they translate to design
covering SUS, UX-Lite, UMUX, and how to choose the right mix of KPIs and metrics
how to choose the right KPIs for a product
02. choosing design KPIs: top-task analysis and Task Performance Indicator (TPI)
how to measure the success of a design system
how to get buy-in and establish design KPIs
how to communicate the value of design to stakeholders
how to embed design KPIs into a design process
03. creating a design KPI tree and meeting business objectives: how to measure and track design KPIs over time
how to establish a family of design KPIs for different personas and customer journeys
exercise to connect the dots between design KPIs and business objectives
how to measure the velocity of design teams
how to improve time estimates and team meetings
how to optimize Story Points and T-shirt sizing estimates
time to answer your additional questions
04. Q&A session: meeting with Vitaly Friedman after completing studies. reflection

you’ll have3 days of webinars,working in teams,ready-to-use techniques,hands-on tasks, andQ&A session

author program

curator,program author

Vitaly Friedman

Vitaly is a designer with a few decades of experiences, working with plenty of companies and organizations, small and large, such as European Parliament, Haufe-Lexware, eCommerce retailers, insurance companies and hospitality industry, and a few others.

studying on the Measuring UX and Impact of Design

Before the workshop starts, we open access to the learning platform and Slack so you can meet your curator and the group.There you'll find the workshop program, the webinar schedule, and everything you need to get started, so you walk into day one prepared.

01

live sessions

Learning happens online, through the learning platform, video lectures, and live sessions with a curator in a virtual classroom.At each session, we work through the material together, review practical assignments, and answer questions.Between sessions, you get support in Slack.

02

practice

Learning is built around practice. You work through assignments step by step, guided by a curator.By the end, you have a set of completed assignments that show your approach, your thinking, and your first professional decisions.

03

certificate of completion

After finishing the workshop, you receive a Projector certificate.It confirms that you completed the full learning path and finished the assignments.Students who show a high level of performance receive a certificate with distinction.

04

community and networking

After graduating, you become part of the Projector Global Community.It's an international community of creative and tech professionals: meetups, events, shared experience, and new connections.An environment that supports you, keeps you motivated, and helps you keep moving forward.спільнота та нетворкінг

∞

your professional path

A workshop isn't the finish line, it's part of your professional path.We help you keep going: through other courses, job openings at LEZO, mentorship, and the Projector Library.You choose the direction and the pace, and we point out the possible next steps and support you along the way.

reviews.
what students say

Kseniia Leonova

Product Designer at Sprout Social

“It was as useful and intense as I expected, a lot of knowledge which I hope I'll use at my work. A lot of sources where you can learn more. A lot of examples from real clients. A lot of answers on questions asked by students.

view_review

Maria Mukha

Ex-Senior Product Designer at Localize

“Now I've a lot of UX methods and frameworks to my toolbox. The sources are the goldmine. Also the workshop itself was pretty much practical.

view_review

Zhenia Mohyla

Lead Designer at Norml Studio

“Vitaliy prepared a lot of practical materials and organically combined theory with practice.

view_review

Eugene Moroz

Product Designer at VeliTech

“The workshop was excellent. The lecturer was very responsive and always ready to share information, as well as give instructions on where to find the answer. I also found new designer friends :)

view_review

Anastasiia Makiievska

Senior UX Designer at PandaDoc

“I am absolutely amazed by the lector's way to share his expertise along with the massive amount of side links, frameworks and other things that he has mentioned during the workshop. The feedback that I've got is on point. I wish I had more workshops with Vitaly.

view_review

Vladyslav Hanshyn

Senior Product Designer at Appflame

“In general, I liked the workshop by Vitaly, it was very interesting to listen to his professional opinion. Also the program itself is very useful for a product designer. A lot of new information. Now I have a better understanding of the KPI for designers.

view_review

workshop price

310 EUR

pay by yourself
or through your employer

92,7% of students are satisfied with studying at the Projector, and 82,2% of students managed to realize their goals with the help of courses

*According to the research of the Projector.
The study involved 567 respondents
among graduates of the courses in 2022.

FAQ

what format will the classes be held in?: The workshop will be conducted as a online webinar. 4 days of intensive training — from December 4 to 6 and 1 day for Q&A session are waiting for you. Recordings of the classes will be available post-event.
what will I learn?: You will learn how to create clear design KPIs and track them.
do I need any specific skills to participate?: Yes, you need to have experience in design. Also, your English level needs to be intermediate and above.
will I get a certificate?: Yes, if you participate in the webinars and actively complete all the tasks.

apply.
first step is yours

Want to ask something else? Email to hello@prjctr.com or call +38 067 418-95-78.

Educational services are provided through access to public educational resources on the Internet, including virtual classrooms and an educational platform. The course falls under computer literacy training services within the meaning of clause 197.1.33 of the Tax Code of Ukraine.

apply.
first step is yours