About
Understanding that design works means knowing what to keep an eye on. That’s when KPIs enter the scene. They help you to track your team’s design results and inform the next steps. What’s left for you to know is how to do it efficiently.
During the workshop, you will:
— learn how to define, establish, and track team-specific design KPIs and ensure they cover user and business needs;
— know the difference between OKRs, KPIs, and metrics and how to turn them into clear goals;
— understand how to navigate the unpredictability of technical limitations and business constraints and move toward better design;
— learn how to combine qualitative and quantitative insights when measuring design KPIs;
— discover how to collaborate with developers to drive KPIs organization-wide.
You’ll sail through this three-day journey with the instructor. You’ll dive into ready-to-use techniques and work in groups to formulate tailored design KPIs for various projects.
July 10-12
3 days workshop
8 000 UAH
pay by yourself or through your company
50 students
group work and several tasks on which you will receive feedback
Instructor
Co-founder, Creative Lead, Front-end / UI / UX Consultant in Smashing Magazine.
Vitaly is a UX lead who loves complex UX challenges, intricate processes, and demanding stakeholders. Throughout his career, he's collaborated with the European Parliament, OTTO, Zalando, Marc O'Polo, Axel Springer SE, REWE Digital, and many other small and large organizations.
He's worn many hats, from a front-end developer and performance engineer to a UX designer and UX consultant for mid/long-term projects. In all these cases, the goal was always the same: to design a clear, accessible, fast and functional digital experience that resonates with users and captures their affection.
Workshop program
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Day 1. Talking about design impact and design metrics
- Diving into the role and the impact of design work at scale.
- — How to embed metrics into the design process.
- — What is the role of UX research in design KPIs.
- — What OKRs, KPIs, and UX metrics consist of.
- — How to measure UX research impact.
- — What are business metrics, what are the North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR, and how they translate to design.
- — What is SUS, UX-Lite, UMUX, and how to choose the right mix of KPIs and metrics.
- — How to select the correct KPIs for a product.
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Day 2. Choosing design KPIs
- Discovering prioritization strategies with the impact effort Matrix, the RICE model, and the Kano model
- — What are Top Tasks Analysis and Task Performance Indicator (TPI).
- — How to measure the success of a design system.
- — How to get buy-in and establish design KPIs.
- — How to communicate the value of design to stakeholders.
- — How to embed design KPIs into a design process.
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Day 3. Creating a design KPI tree and meeting business objectives
- Learning how to build a comprehensive design KPI tree and connect design and business objectives
- — How to measure and track design KPIs over time.
- — How to establish a family of design KPIs for different personas and customer journeys.
- — How to connect the dots between design KPIs and business objectives.
- — How to measure the velocity of design teams.
- — How to improve time estimates and team meetings.
- — How to optimize Story Points and T-Shirt Sizing estimates.
The workshop is for
Experienced UX practitioners and design leaders
— who are eager to learn about design KPIs and their practical application in your work;
— who want to track their design's success and ensure it’s heading in the right direction.
UX researchers
— who aim to eliminate bias and guesswork from their design decisions;
— who want to know how to choose the right UX research method to drive quality results.
Product and project managers
— who want to understand how to build a comprehensive design KPI tree for teams and departments;
— who strive to tackle intricate challenges to align design goals with business objectives.
Alumni
— UX Design Medium / UX Design Advanced, Product Design;
— who seeks to enhance his team's performance with KPIs and incorporate accountability for these metrics into the design process.
English
Intermediate+
Software
Zoom, FigJam
FAQ
What is the format of the workshop?
It will be a three-days online workshop:
— first day (July 10) 11:00-15:00;
— second day (July 11) 11:00-15:00;
— third day (July 12) 11:00-15:00.
What will I learn?
You will learn how to create clear design KPIs and track them.
Do I need any specific skills to participate?
Yes, you need to have experience in design. Also, your English level needs to be intermediate and above.
What software will we work with?
Zoom, FigJam.
Will I get a certificate?
We will give you a certificate if you participate in the webinars and actively complete the tasks.
