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are transitioning from outsourcing/agency work to a product-focused role or aiming to join a higher-tier product company

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want to advance within your current company and make a bigger impact through design

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seek to acquire essential skills not accessible in your current role

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wish to learn how design operates in international companies and create effective solutions

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This course will help you understand the impact of your design decisions on business outcomes. You’ll gain essential skills to craft high-quality design solutions — from planning research and addressing product challenges to formulating hypotheses and conducting A/B tests.

Additionally, you’ll learn the roles of each product team member and how to effectively collaborate with them to deliver exceptional results.

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Senior Product Designer at Klarna — the largest Buy Now, Pay Later company in the world with 150+ million users in 30 markets. Such brands as Nike, H&M, Zara, Airbnb, and others have the payment option in their checkout.

"}, "name": {"text": "Borys"}, "image": {"alt": "", "img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/authors/ae9a2d3a3d847b9c86b32235b71f2867.jpg"}, "title": {"text": "author"}, "social": [{"visible": true}, {}], "title2": {"text": "program"}, "socials": [{"link": "https://www.linkedin.com/in/borysbaklanov/", "type": "linkedin", "visible": true}], "surname": {"text": "Baklanov"}, "visible": true, "subTitle": {"text": " "}, "description": {"text": "

With over six years in product design, he has an impressive track record at companies like Miro, Genesis, and Competera. At Miro, he spearheaded the design of Miro Interactive Meetings, the platform’s biggest release of 2021.

He has facilitated numerous workshops and research sessions and executed over 20 experiments at Genesis, driving a cumulative revenue growth of more than 15%. Notably, he developed a feature that boosted bank deposits by 10.6x.

His expertise spans design, experimentation, and entrepreneurial success, making him a well-rounded professional in the field.

Borys' portfolio.

"}}]}, "visible": true}, {"name": "Куратори", "type": "curators", "content": {"cta": {"value": "apply"}, "list": [{"info": "

Product Designer at Wix, a website building platform used by 250+ million users. There are 10 million websites on Wix, which is about 2.5 % of all websites on the Internet (as of 2023).

Previously, he played a key role in designing the OLX Delivery product, showcasing extensive experience in both outsourcing and in-house development. At Wix, within just a year, he developed and led multiple analytical dashboards, empowering users to make data-driven business decisions.

At OLX, his contributions drove significant impact:

— helped generate UAH 446 million by designing a seamless payment flow for goods delivered by mail;

— reduced customer support calls by 10 % by creating a feature to disable specific shipping providers;

— boosted buyer engagement and reduced seller acceptance time by 22 % with the addition of a «Buy» button directly in chat.

", "image": {"alt": "", "img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/curators/02b2782b8ed08c406024de17e2b8b0b0.png"}, "social": {"link": "https://www.linkedin.com/in/arsen-kolyba/", "type": "linkedin", "visible": true}, "visible": true, "fullName": "Arsen Kolyba"}, {"info": "

Staff Product Designer at Meta Inc.

He has over a decade of experience in digital product design. His career journey includes roles as a product designer at Sennep, Qubit, and Intercom, as well as a digital strategist at Aimbulance and designer at Ukrainian Media Holding.

As graduate of the Interaction Design Communication master’s program at the London College of Communications, he brings experience across agencies, startups, and globally renowned companies.

For the past four years at Meta, he has worked on Messenger and Instagram DMs, contributing to high-impact projects like the 0-to-1 launches of Instagram Channels and Facebook Channels. He also worked on video/audio calling features in Messenger and Workplace, delivering features used by hundreds of millions worldwide.

", "image": {"alt": "", "img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/curators/3e13b2d388113a84262f1d12743ac421.jpg"}, "social": {"link": "https://www.linkedin.com/in/yuriy-oparenko-175b8017/", "type": "linkedin", "visible": true}, "visible": true, "fullName": "Yuriy Oparenko"}, {"info": "

Senior Product Designer at Fozzy Group.

She has over five years of experience in service product teams, specializing in B2C, Growth, and monetization. Currently, she works on LOKO, a product that achieved a 4x growth in 2024, with a record-breaking delivery time of just 4.5 minutes from payment to delivery.

She is also a guest lecturer at the Kyiv-Mohyla Academy and has provided expert advice to Fedoriv Agency on loyalty systems. During an internship at Metinvest, she collaborated with Microsoft Ukraine on innovative projects.

Her accomplishments at LOKO include:

— integrating the Vlasnyi Rakhunok loyalty system, which reached 1.9 million MAUs;

— creating a forward-looking design strategy for 2025;

— leading the integration process with Glovo.

Previously, as a design leader at Lalafo, she launched a new loyalty system and increased bank card payments by 23 %. She also spearheaded the launch of Lalafo in Poland with a new business model, conducting JTBD research that attracted 35,000 MAUs in the first year.

", "image": {"alt": "", "img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/curators/bb632d86ff4dd5eb6e0ce249c560ea99.jpg"}, "social": {"link": "https://www.linkedin.com/in/anleshch/", "type": "linkedin", "visible": true}, "visible": true, "fullName": "Anna Lishchynska"}, {"info": "

Guest lecturer. Ex-Senior UX Writing Manager at Qonto, Ex-Head of Copy at Preply.

At Preply, she rose from a full-stack writer to Head in just four years, building a team of 12 writers from the ground up. She collaborated with engineers to implement an A/B testing system and a structured hypothesis generation process, directly improving key business metrics. Additionally, she established a structured localization department to streamline content across regions.

For the past two years, she has managed product and marketing teams at Qonto, where she led the development of a new navigation system, and optimized processes to enhance team efficiency and product outcomes.

", "image": {"alt": "", "img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/curators/48a79fbbd8a36a8bdf8481045de4b8da.JPG"}, "social": {"link": "https://www.linkedin.com/in/katemaslenkova/", "type": "linkedin", "visible": true}, "visible": true, "fullName": "Kate Maslenkova"}], "title": {"value": "instructors."}, "subTitle": {"value": "they will be there for you"}}, "visible": true}, {"name": "Процес навчання", "type": "studying", "content": {"list": [{"text": "hands-on practice: extensive work with tools like Figma, FigJam, ChatGPT, and Generative AI tools"}, {"text": "time commitment: over 10 hours per week dedicated to practical homework"}, {"text": "certification: earn a certificate for completing all homework and successfully defending your course project"}, {"text": "real-world cases: dive into numerous practical case studies to sharpen your skills"}], "title": {"text": "what awaits you"}, "description": {"text": ""}, "isListVisible": true}, "visible": true}, {"name": "кейси", "type": "cases", "content": {"list": [], "title": {"value": "кейси."}, "subTitle": {"value": "так вміють студенти"}, "imgOrientation": "portrait"}, "visible": false}, {"name": "Оплата", "type": "payment", "content": {"fullPrice": {"title": "pay for the whole course", "subTitle": "with a discount", "arePriceDetailsVisible": true}, "monthlyPrice": {"title": "pay monthly", "arePriceDetailsVisible": true}, "fullPriceOnly": false}, "visible": true}, {"name": "Вступ", "type": "enrollment", "content": {"cta": {"text": "apply"}, "img": {"alt": "Introduction"}, "steps": [{"text": "apply", "visible": true}, {"text": "fill in the form", "visible": true}, {"text": "pay for the course", "visible": true}, {"text": "become a student", "visible": true}], "title": {"text": "have you decided?"}, "title2": {"text": "here's how to get on the course", "visible": true}}, "visible": true}, {"name": "відгуки", "type": "feedback", "content": {"list": [{"date": null, "info": "Product Designer at Kyivstar", "text": "I really enjoyed the way the material was presented — it was always engaging to listen to the curator. 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I highly recommend this course.", "image": {"img": "https://prjctr-images-prod.fra1.digitaloceanspaces.com/courses/product-design-online-basic/en/content/feedback/f2fe4f5f20d798dcb3ed11726242b90e.png"}, "social": {"link": "https://www.facebook.com/ustia.m", "type": "facebook", "visible": true}, "visible": true, "fullName": "Ustiniya Muzychenko"}], "title": {"value": "reviews."}, "subTitle": {"value": "what students says"}, "description": {"value": "92,7% студентів задоволені навчанням у Проджекторі, а 82,2% студентів вдалося реалізувати цілі за допомогою курсів"}}, "visible": true}, {"name": "Статистика", "type": "statistic", "content": {}, "visible": true}, {"name": "медіа", "type": "media", "content": {"list": [], "title": {"text": "медіа."}, "subTitle": {"text": "дізнайся більше"}, "imgOrientation": "portrait"}, "visible": false}, {"name": "Логотипи / Партнери", "type": "partners", "content": {"list": [], "title": {"text": "партнери."}, "subTitle": {"text": "вірять у вільну освіту та вас", "visible": true}}, "visible": false}, {"name": "Запитання", "type": "faq", "content": {"list": [{"answer": {"text": "

Beginners who are still learning the basics of interface design.

Those looking to specialize deeply in a single topic, such as user research or analytics.

"}, "question": {"text": "who is not suitable for this course?"}}, {"answer": {"text": "

The course project is built around a real business challenge, guiding students through the entire end-to-end design cycle.

Students will gain practical experience in client communication and real-world problem-solving.

Upon completion, students will be equipped to design new products or significantly enhance existing ones and confidently lead large design projects.

"}, "question": {"text": "what does the course work involve?"}}, {"answer": {"text": "

Yes, all lecture recordings will be accessible after the course ends.

"}, "question": {"text": "will I have access to the video recordings of the lectures after the course?"}}, {"answer": {"text": "

Yes, webinars will be recorded. However, live participation is highly recommended for direct interaction with curators and other participants during case discussions.

"}, "question": {"text": "will the webinars be recorded?"}}, {"answer": {"text": "

Communication takes place on Slack, with group chats and dedicated channels for homework and resources.

Feedback will be provided through detailed comments on homework assignments and discussions during webinars.

"}, "question": {"text": "how does the course communicate, and how is feedback provided?"}}, {"answer": {"text": "

Yes, but only if you complete at least 80% of the homework with tutor approval, submit, and successfully defend your course project. The certificate is awarded upon meeting the submission and defense deadline.

"}, "question": {"text": "will I get a certificate?"}}, {"answer": {"text": "

You can request a refund within 7 days of the course start date if you're not satisfied.

"}, "question": {"text": "what if I don't like the course?"}}], "title": {"value": "FAQ"}, "subTitle": {"value": "", "visible": false}}, "visible": true}, {"name": "Реєстрація", "type": "registration", "content": {"cta": {"value": "apply"}, "title": {"value": "apply."}, "subTitle": {"value": "first step is yours"}}, "visible": true}, {"name": "Звʼяжіться з нами", "type": "contact", "content": {}, "visible": true}]

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