AI for Business Growth

learn how to use AI to make your work easier, improve customer experiences, and bring new ideas to life

Experience

basic AI knowledge, product lifecycle experience

start

December 07, 2024

group

50 students

Duration

2 days of intensive training: December 7 and December 14

Language

English

if you are:

01
product managers who want to integrate AI into your product strategies, improve decision-making, and optimize development with data-driven insights
02
business owners looking to streamline operations, enhance marketing efforts, and drive innovation using AI to automate processes and fuel growth
03
marketing and growth professionals aiming to leverage AI for personalized marketing, rapid testing, and scaling customer engagement through automated tools and data insights

...then it's a match!

skills
you'll gain

hard skills:

AI strategy development
AI tools for product development
data driven decision making
business process automation
AI driven user research
AI for ads, content marketing, and SEO
AI implementation for growth
risk management

soft skills:

cross functional collaboration
creative problem solving with AI
customer centric thinking
effective communication of AI concepts
strategic thinking
critical thinking in AI application

program

level up your AI skills

webinars

Sat 7th 5:00 p.m (CET)— theoretical part Sat 14th 5:00 p.m (CET) — homework case study check and Q&A

01.introduction to AI in product management and business growth: how AI accelerates innovation and drives business success
overview of different AI tools and their impact across various industries
02.AI for faster user research and quick hypothesis verification: leveraging AI to simulate focus groups, conduct surveys, and quickly validate business hypotheses
how AI enables faster decision-making through real-time testing of product features or market fit
03.AI for personalization and customer engagement: how AI personalizes user experiences, improving customer satisfaction and loyalty
case studies of AI-driven recommendations and personalization in e-commerce and services
04.AI for ads, content marketing, and SEO: using AI to enhance ad targeting, content generation, and campaign optimization
the evolving role of AI in content marketing: how AI tools create compelling, personalized content and automate distribution strategies
the new SEO reality: optimizing content not just for search engines, but for AI-driven platforms like ChatGPT and other generative AI tools
how businesses can ensure their content is indexed by AI systems to maintain visibility in this new landscape
05.AI for business process optimization: optimizing internal operations through AI-driven automation and process enhancements
case studies on AI’s impact in customer support, inventory management, and sales forecasting

set aside time,as you have a busy schedule ahead with lots of simultaneous practice,homework, case studies, and curator feedback

instructorprogram
Maria

Ponomarchuk

Founder of a startup in stealth mode. Ex-Product Director at TikTok, Ex-Product Manager at Apple, Ex-Head of Product at Reface, Ex-VP of Product at Demand.io.

Maria has been working in the AI field since 2015, well before it gained mainstream attention. In 2018, she became the first product hire at TikTok, where she played a pivotal role in shaping the platform's algorithm prior to its rise as a global phenomenon.

Following her time at TikTok, she has focused on generative AI, chatbots, intelligent AI search, and AI-driven solutions for e-commerce and shopping.

As Head of Product and Growth at Reface she built and managed a high-performing product and growth team from the ground up. She developed a comprehensive product roadmap aligned with both short- and long-term goals while spearheading a growth strategy in line with overall business objectives. Her efforts in data processing and cross-functional collaboration resulted in significant operational efficiencies.

As the VP of Product Management at Demand.io, she led strategic initiatives that focused on product management and growth strategies, making an impact in a short time span.