AI: Threat
or  Tool?

Thursday,
March 20
Paula Scher on the
New Design Reality
19:00—20:00
GMT+2

Lecture
+ Live Q&A

for graphic designers, illustrators, UI/UX specialists, marketers, and anyone working with visual communication.
How does a design legend use AI in her work—and why it’s not a betrayal?

Pentagram. Paula Scher. AI. A high-profile project for the U.S. government. And, of course, the backlash:
“Even a design icon has embraced the enemy.”

But that couldn’t be further from the truth.
register
pentagram case
fruit bowl
free of charge
online
Paula Scher photo
Meet  the Speaker

​Paula Scher

Paula Scher has been shaping visual communication for over 40 years, creating iconic identities for MoMA, The Met, Citibank, and many more.

When she says, “AI is not the enemy, but a tool,” it’s worth listening.

If you’ve watched Abstract on Netflix, you already know her story.
What  You’ll Learn
  • The inside story of Pentagram’s AI-driven project for the U.S. government.
  • How AI is reshaping the design industry.
  • Why AI isn’t a threat but a natural step in creative evolution.
  • How  to use AI ethically, effectively, and creatively.
  • Live Q&A with an industry pioneer.
Bird, hand drawing
* event language: english

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now

Don’t miss this opportunity
to hear from a design legend.
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